Six Strategic Machines

We are overwhelmed with the proliferation of management, innovation and strategy frameworks in business.  Is it time to step back and generalise, creating a “stack” for business thinking?

Over the past few years working in strategic consulting I’ve become a firm believer in the benefit of thinking apparatus and tools when developing strategies for organisations.  However, most of the strategy tools we come across are in some way or another “propriety” or branded, we analyse industries with Porter’s five forces or Kim and Mauborgne’s blue ocean framework, we might look at our company’s value chain, we’ll measure performance with a Balanced Scorecard™, or look at innovation with a StageGate innovation system.

While understanding these frameworks is an incredibly important skill for the strategist (and particularly the consultant) as they are usually backed up by years of research and development and practical application through consulting, but the danger with following these frameworks is that they can encourage a  lazy way of thinking about problems and they don’t encourage strategists to develop primary problem-solving skills.

What strategists need is  a toolkit to develop strategy that doesn’t tie them into one proprietry view of their organisation.  I’ve spent a bit of time unsuccessfully looking at whether anyone out there has developed an alternative to off the shelf frameworks but I couldn’t find one.  So I propose a prototype strategy stack (in analogy to the Linux, Apache, MySQL, PHP “LAMP” stack) providing the neccessary machinery for strategists to explore strategy.  This prototype stack comprises of 6 strategic machines, namely:

  • Portfolios
  • Prisms
  • Funnels
  • Cycles
  • Networks
  • Differentials

The Six Strategic Machines

The concept is that when you are looking at a strategic problem within the environment, a corporation, or some sub-section of an organisation you can use these tools individually or in some combination to frame your thinking, explore and develop options, make decisions or develop strategy. In this way, we bypass the rote thinking that is encouraged by proprietary frameworks and develop customised tools for the problem at hand.  Bear in mind this is very much an alpha test of this idea which I’m pretty excited about developing further and I’d love some comments.

I’ll go through each of these components in a little more detail.


The Portfolio: Manage limited resources

One of the primary questions that strategist have to answer is deciding what an organisation is going to do with the limited resources it has at hand.  For example, a corporation will have to choose between operating a number of businesses (and/or developing new ones), developing or maintaining a number of products, and running a suite of potential internal projects.

The portfolio looks at a number of options (businesses, projects or anything) and provides a framework for systematically evaluating these options in relation to each other.  It may be a simple metric such as NPV or IRR that is used, or portfolios may be developed that compare products on multiple dimensions (BCG Matrix is an example here).  The advantage of portfolio thinking is that it encourages businesses to think objectively about multiple options simulteneously, care must obviously be taken to ensure that you are comparing like for like.

Examples. The easiest way to find the fundamental portfolios in an organisation is to look at it from different levels (macro to micro), some examples are:

  • The business portfolio – what businesses does your corporation want to be involved in.
  • The product portfolio – what products do we want to provide in each market
  • More proprietry portfolio models are the BCG Matrix and the GE/McKinsey Grid


The Prism: Bring multiple perspectives

The prism machine looks at an issue from a number of set perspectives to improve understanding of the whole, break a problem down, force opposing views and/or deal with compromise.  The classic BCG consulting trick of breaking a problem down to a 2×2 matrix is the beginning of many useful strategic analyses, and many management  and strategy frameworks look at the world through multiple perspectives and can be classified as prisms.

Examples. Some classic prisms are:

  • The Strategy Diamond or Integrated Choices framework looks at strategic options from an arenas, differentiators, vehicles, timing and economic logic perspective
  • The Performance Prism (surprise surprise) looks at performance from a stakeholder satisfaction, stakeholder contribution, strategies, processes and capabilities perspective.
  • SWOT analysis is something of a two layer prism, looking at internal and external perspectives simulteneously with positive and negative attributes developing SWOT (strengths, weaknesses, opportunities, threats)


The Funnel: Reduce, filter, prioritise

The funnel machine represents the reduction of some quantity, for example people, products or prospects over some other dimension usually time.  The funnel thinks about these problems in discrete stages, which may mirror some internal process, have some barriers or “gates” that need to be qualified before the quantity in the previous stage makes it to the next.  The great advantages of thinking using a funnel metaphor is that it encourages you to think systematically and process like about things which are probabilistic in nature (although be aware in radical innovation plays) and encourages you to invest in developing a funnel infrastructure that will allow you to get whatever you want out of the end (products, customers, good staff) in a consistent manner.

Examples. There are a few classic examples of how funnels can help strategic thinking:

  • The Innovation Funnel, how products are selected, weaned, developed and commercialised
  • StageGate Product Development process is a proprietry innovation funnel that looks at NPD through a series of stages
  • The marketing funnel – how opportunities are selected, developed and capitalized upon.
  • The HR recruitment process can easily be thought of as a funnel.

I’m going to save talking about three horizons models for another day.


The Cycle: Focus on awareness, process and speed

Businesses run to a number of internal and external cycles as they operate and understanding these cycles can be the basis of excellent strategy and operations.  Certain industries (notably construction/property and retail) have strong cyclical tendencies at different time frames and entire industries turn on a cycle of creative destruction.  Internal to organisations there are a number of controllable cycles, where modelling and understanding of these cycles can improve the performance of an organisation.

Examples. some of these examples will be a little operational:

  • The cash-to-cash cycle is one example of a bunch of organisational frameworks that are incredibly important for the profitability (and liquidity) of an organisation.  The inventory cycle is another.
  • Looking at business or economic cycles as a component of competitive and strategic analysis.
  • Porters Value Chain (I’m still unsure whether to put in “process” in this framework/stack as another machine)
  • The product development cycle
  • PDCA or Deming Cycles (Plan, Do, Check, Act)
  • The OODA (observe, orient, decide, and act) loop.  Made famous by fighter pilots and scenario planners alike.


The Network: Connect, analyse and direct

Networks are one of the primary keys to understanding strategy in the modern era.  The network metaphor has always been present within organisations in the form of hierarchies, and organisations need to learn how to shift past these simple structures to drive connectivity.  Taking the tools of graph theory and network analysis (or simply a whiteboard) the network can be used to discover, design and exploit connections and gaps within organisations, systems, markets and industries and can be effectively applied to many aspects of organisations.

Examples. Some applied strategic examples of a network based framework are:

  • Stephan Lindegaard’s Three Circles for Open Innovation.  Admittedly this one could also be looked at as a combination of a network and a prism (I’ll talk more about combinations at a later date).
  • 5th Gen Innovation actually looks at the evolution of the innovation network (though from a primarily prismatic perspective).
  • Causal Mapping, or in the case of the Balanced Scorecard community, Strategy Maps are a network of associated strategies (this could be combined with the differential below).

There are people out there who know a lot more about SNA and network mapping than I do, I’d love to learn about more network based frameworks.


The Differential: Look for and understand tension

Many business problems are associated with tension between two or more states and looking for the most appropriate way of dealing with this tension  The simplest application of the differential is in the application of a gap analysis to a particular problem, resulting in a “we are at A, what is required to get to B”.

The differential, which may be the most challenging machine to use effectively, encourages bimodal or ambidextrous thinking about problems (if someone says cognitive dissonance I may throw something at them).

Examples. Some frameworks I’ve seen which I would classify as a differential are:

  • Marty Neumeier’s Knowing, Making, Doing (here the making is the differential)
  • Gap Analysis (as above)
  • Grenier Curve (crises of growth) could be thought of as a bunch of differentials in a row.
  • Porter’s Generic Strategies (which could also be thought of as a prism, but I think the tension between the three makes it an interesting differential example)


I hope this proposed strategic “stack” will allow a strategist to improve how they think about strategy, make interesting conclusions and perhaps break their dependence on proprietry frameworks.  I should point out that while each of these individual components is useful by itself, they really come into their own when combined together to examine complex problems.

I’m interested in developing this idea further (on this blog hopefully) so I’ll be adding to the framework with new ideas, more elaboration and examples.

So, do you think a strategy “stack” comprising these six machines is a useful tool for thinking strategically?


5 Comments on “Six Strategic Machines”

  1. Hi Andrew,

    Very interesting food for thought. I very much agree that a multi-dimensional view on organisations is needed. This will indeed minimise the change of over-acting on one issue being the conclusion of one approach.

    You question to add process as another instrument. I am strongly in favor of doing that because it will at least bring in an instrument that shows the dynamics of an organisation. Both the Cycles and the Funnel do represent dynamics but not in a sense that the proces instrument does.

    Some may argue that a process analysis is not a strategic analysis but to me it provides basic understandig of what an organisation does.

    Kind regards, Bart

    • Andrew Dick says:

      Thanks for your comment Bart, I think v2.0 will have to put process in (I was hoping a network or cycle could cover most cases).

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